Multiple news reports have indicated that the U.S. Food and Drug Administration launched a campaign that hopes to ensure that the next generation is tobacco free. While the intentions are good, it’s still too early to say that the campaign will indeed keep teens from even trying tobacco smoking for the first time, but that is the goal.
According to a series of news reports, the Food and Drug Administration has used grants offered by the government through the Family Smoking Prevention and Tobacco Control Act. The multiple reports show that the campaign, which will begin to take shape in the next couple of years, is aimed at teens who are between 12 and 17 years of age. Health regulators believe that this age group would benefit the most by being encouraged to avoid trying their first cigarette, especially because every day, 3,200 young Americans who are under 18 try their first cigarette.
According to official government data, 480,000 deaths in the country can be linked to tobacco. To prevent more deaths and make sure that people know they can be healthier and live longer lives if they choose not to smoke, the FDA has decided to launch a campaign that will rely heavily on social media platforms in order to reach the age group that is the most vulnerable.
Federal agents believe that an early intervention is critical precisely because teenagers tend to be more vulnerable to external pressure to experiment with certain substances during the period between their 12th and 18th birthdays. The campaign should use a comprehensive multimedia approach and a series of vivid images that will illustrate just how dangerous it is for your health to smoke cigarettes. Tobacco is still the leading factor in preventable deaths in the country and federal agents want to make sure that teens are aware of this fact.
“The Real Cost,” which is the campaign’s official title, is being supported by the best available science. According to the FDA, the youth across the country will be targeted by this campaign. The agency wants to reach out to teens in the rural and urban areas alike.
Regular cigarettes are not the only types of cigarettes that are being attacked by the agency. The campaign will also establish that menthol cigarettes are just as dangerous to the teen’s health.
Hopefully, the campaign will be able to reach teens that would otherwise have no access to updated information concerning the dangers associated with tobacco use. The full release can be found here.